Strategy Development in a Digital World

Strategy Development in a Digital World

As Dan Schulman, CEO of PayPal so eloquently put it “the biggest impediment to a company’s future success is its past success” which is particularly true when discussing digital strategy. Frank D’ Souza, CEO of Cognizant is more specific, stating that “in today’s era of volatility, there is no other way but to re-invent. The only sustainable advantage you can have over others is agility, that’s it”, adding that “because nothing else is sustainable, everything else you create, somebody else will replicate”.

In light of these challenges, digital strategies and digital transformation are terms we all hear about regularly and often they are represented as being unique and separate initiatives that are separate from strategy development and implementation as we know it. Nothing could be further from the truth, but developing effective business strategies for a digital world does require additional considerations and information to inform the business strategy.

However, what makes digital strategy development challenging for most organisations is the pace at which the digital ecosystem evolves, shortening business cycles as well as the scarcity of digital knowledge within the organisation that is inherent to the vision development and understanding of opportunities and threats.

In this whitepaper our partner Intelium reviews the (digital) strategy process as well as presenting and discussing a framework approach that supports effective strategy development in this digital age. Much of the insights gained as well as the approaches proposed have been developed by Intelium Consulting throughout our customer engagements and have been honed over the years, although we have naturally taken inspiration from others. We hope that you find the insights helpful in supporting your own digital journey.

Download the white paper via this link