The localization industry has not had the same level of access to business intelligence (BI) as other industries due to the challenge of working with multiple systems with disparate data structures and limited analytics. However, open-source solutions co-developed by major data processing companies such as Google, Facebook, and Airbnb are available to address complex analytics challenges in the industry.
The “all or nothing” approach to BI implementation can be overwhelming and hinder progress. Instead, an incremental approach should be taken to address the most pressing questions early on and learn throughout the process. This approach makes the development process more manageable and allows for investment to coincide with the rewards gained through improved insights.
Tying together the different components in the workflow requires a partner who understands the localization industry and can advise on interpreting data and extracting business insights. Key business stakeholders should be represented to guide the data team in understanding business questions. As the business gains more insights, the development process will be informed to provide continuous improvement.
It is important not to hold back on starting a BI implementation as the benefits far outweigh the risks. Working with the right partner and cost-effective platforms can provide quick insights without breaking the bank. BI should be seen as a program rather than a project with a beginning and end to ensure continuous evolution and staying ahead of the competition.
In summary, the localization industry faces challenges in accessing business intelligence due to disparate data structures and limited analytics. However, open-source solutions are available to address complex analytics challenges. An incremental approach to BI implementation is recommended, with key stakeholders guiding the data team to address pressing business questions. The benefits of BI far outweigh the risks, and it should be viewed as a program for continuous evolution and staying ahead of the competition.