19/03/2023 In today’s fast-paced digital landscape, effective content operations are essential to maintain a global brand and provide exceptional user experiences. There are four pillars of a brand’s content that are crucial to achieving success: people, processes, technologies, and centralized assets. People: Collaboration between corporate teams is essential for the success…

17/08/2021 In today’s globalized world, it is essential for businesses to communicate with their customers in their local language to succeed. This requires localization services, which many companies rely on a single supplier to provide. While this approach may be convenient, it may not always be the best option, especially for…

04/08/2021 As global brands continue their quest for expanding into new markets and geographies, the localization industry is faced with the challenge of adapting its supply chains to support the language operations needs of their customers. With the rapid acceleration of digitization and the entry into new territories, the demand for…

28/07/2021 The term “Business Intelligence” can sound daunting to many business leaders, with complex, expensive, and technological aspects often coming to mind. However, a BI implementation can be quick and straightforward while delivering crucial insights if approached with the right mindset. In the localization industry, BI implementations do not need to…

19/07/2021 As a localization buyer, it is important to consider the true cost of various initiatives beyond standard operational KPIs, in order to assess supplier performance and gauge content strategy effectiveness. Direct costs, such as rate per word and project management, are typically analyzed, but hidden costs like the cost of…

29/06/2021 The rise of artificial intelligence (AI) has led to a lot of hype, and it seems that everything is being labeled as “AI-powered” to promote products. However, the reality is that we are still far from achieving true AI, and many organizations are pushing AI for the sake of appearing…

29/06/2021 The localization industry has not had the same level of access to business intelligence (BI) as other industries due to the challenge of working with multiple systems with disparate data structures and limited analytics. However, open-source solutions co-developed by major data processing companies such as Google, Facebook, and Airbnb are…

27/06/2021 By all accounts, the localization industry is poised for continued growth, with economic indicators projecting it to reach US $79B by 2024. The language services sector has proven to be recession-proof, with economic activity bouncing back quickly in industries such as pharmaceuticals and manufacturing, and the accelerating pace of globalization…

16/05/2021 Digital transformation is a term that’s often thrown around in the business world, but it’s frequently misunderstood. It’s not just a one-time project, but rather a complete transformation of the organization and its offerings. It encompasses everything from the way things are done to the tools of the trade, company…

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