Content Operations and SEO: Maximizing Visibility and Organic Growth
23/05/2023 Introduction In today’s digital landscape, content operations and search engine optimization (SEO) are two vital components of a successful content marketing strategy. Content operations ensure the smooth flow and efficient management of content creation and localization processes, while SEO focuses on improving visibility and organic traffic through search engines. By aligning these…
View more04/05/2023 The basics of Content Operations: As suggested in an earlier blog, let’s take this opportunity to revisit some of the concepts behind the content lifecycle. Content Operations is the process of creating, managing, and distributing content in a strategic and efficient manner. It involves a range of activities, such as…
View more18/04/2023 Having access to up to date, easy to grasp and up to date management information is a key requirement for any management team. It is the tool that provides you with the insight and understanding of the business’ performance, but also helps you identify opportunities and risks. Unfortunately, many industries…
View more13/04/2023 In our previous blogs: Business Analytics and Data Visualization made easy and Who is afraid of Business Intelligence?, we have spoken about the benefits your organization can gain from business insights, the fact that it does not have to be very expensive or complex to implement and also discussed the…
View more10/04/2023 In our last blog we covered the basics of LanguageOps and ContentOps; two concepts that you should be aware of if you are involved in creating or managing content development and publishing within your business. A new and innovative generation of ContentOps tools, such as Loquell’s t.hub, have emerged over…
View more03/04/2023 LanguageOps and ContentOps are terms that have been gaining increased attention recently. Is this just another fad or should you really care about these emerging concepts? As always, the answer isn’t black or white, even though the proponents and opponents often make it sound that way. Modern organizations have gone…
View more30/03/2023 Supply management is undeniably a critical component of content operations, as it ensures access to a qualified and reliable pool of content professionals to meet specific project needs. Effective supply management involves careful recruitment, screening, training, and scheduling, as well as ongoing monitoring and feedback to ensure quality and compliance…
View more19/03/2023 In today’s fast-paced digital landscape, effective content operations are essential to maintain a global brand and provide exceptional user experiences. There are four pillars of a brand’s content that are crucial to achieving success: people, processes, technologies, and centralized assets. People: Collaboration between corporate teams is essential for the success…
View more17/08/2021 In today’s globalized world, it is essential for businesses to communicate with their customers in their local language to succeed. This requires localization services, which many companies rely on a single supplier to provide. While this approach may be convenient, it may not always be the best option, especially for…
View more04/08/2021 As global brands continue their quest for expanding into new markets and geographies, the localization industry is faced with the challenge of adapting its supply chains to support the language operations needs of their customers. With the rapid acceleration of digitization and the entry into new territories, the demand for…
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